FAQs

Companies use testimonial videos for several reasons:

Build Credibility: Testimonial videos provide social proof that their products or services are valuable and effective. When potential customers see real people sharing their positive experiences, it adds credibility to the company and reinforces their confidence in its offerings.

Increase Trust: Testimonial videos help to establish trust with potential customers by showcasing real experiences and opinions from satisfied customers. The authenticity of these testimonials makes the company more trustworthy and believable.

Engage Audiences: Video content is highly engaging and attention-grabbing. Testimonial videos allow companies to capture the attention of their audience and hold it for longer periods, increasing the likelihood of the message being received and remembered.

Demonstrate Benefits: Testimonial videos allow companies to demonstrate the benefits of their products or services in a tangible way. Seeing and hearing real people share their positive experiences helps potential customers understand how they can benefit from the company’s offerings.

Differentiate From Competitors: Testimonial videos highlight the unique selling points and strengths of the company’s products or services. By showcasing real-life examples of how their offerings have helped others, companies can differentiate themselves from competitors and attract more customers.

Boost Conversions: Testimonial videos have been shown to increase conversions and sales. When potential customers see and hear real people share their positive experiences, it motivates them to take action and make a purchase.

 Enhance Brand Image: Testimonial videos contribute to a positive brand image by showcasing satisfied customers and highlighting the company’s commitment to customer satisfaction. This can help attract new customers and retain existing ones.

Overall, companies use testimonial videos as a powerful marketing tool to build credibility, increase trust, engage audiences, demonstrate benefits, differentiate from competitors, boost conversions, and enhance their brand image. By leveraging the power of testimonial videos in their marketing efforts, companies can attract more customers and drive business growth.

Testimonial videos are powerful for several reasons:

Social Proof: Testimonial videos provide social proof that a product or service is valuable and effective. When potential customers see real people sharing their positive experiences, it adds credibility to the offering and helps them trust the brand.

 Authenticity: Video testimonials are authentic and genuine, coming directly from satisfied customers who have used the product or service. The sincerity and genuineness of their testimonials make them more believable and trustworthy to viewers.

 Emotional Connection: Testimonial videos have the power to evoke emotions and create a strong emotional connection with viewers. Facial expressions, tone of voice, and body language convey genuine emotions and enthusiasm, which can resonate deeply with potential customers and motivate them to take action.

 Visual Impact: Video content is inherently more engaging and attention-grabbing than text-based content. The combination of visuals, audio, and storytelling in testimonial videos captures viewers’ attention and keeps them engaged from start to finish, making the message more impactful and persuasive.

 Demonstration of Benefits: Testimonial videos allow people to see firsthand how others have benefited from a product or service. Seeing tangible results and hearing specific examples of how the offering has solved problems or improved lives makes the benefits more tangible and relatable.

 Relatability: Testimonial videos allow potential customers to see themselves in the shoes of the person giving the testimonial. When they hear someone with a similar experience or problem express satisfaction with the offering, it helps them relate to the benefits and envision themselves experiencing similar results.

 Accessibility: Testimonial videos can be easily shared and distributed across various digital platforms, making them accessible to a wide audience. They can reach potential customers wherever they are online, increasing their effectiveness and persuasive power.

Overall, testimonial videos are powerful because they provide social proof, authenticity, emotional connection, visual impact, demonstration of benefits, relatability, and accessibility. By leveraging the power of testimonial videos in their marketing efforts, businesses can effectively communicate the value of their offerings and attract more customers.

Yes, testimonial videos are highly effective at building trust with potential customers. Here’s how they do it:

Social Proof: Testimonial videos provide social proof that your product or service is valuable and effective. When potential customers see real people sharing their positive experiences, it adds credibility to your business and reinforces their confidence in your offerings.

 Authenticity: Video testimonials are authentic and genuine, coming directly from satisfied customers who have used your product or service. The sincerity and genuineness of their testimonials make them more trustworthy and believable to viewers.

 Emotional Connection: Testimonial videos have the power to evoke emotions and create a strong emotional connection with viewers. Facial expressions, tone of voice, and body language convey genuine emotions and enthusiasm, which can resonate deeply with potential customers and build trust in your brand.

 Relatability: Testimonial videos allow potential customers to see themselves in the shoes of the person giving the testimonial. When they hear someone with a similar experience or problem express satisfaction with your product or service, it helps them relate to the benefits and envision themselves experiencing similar results.

 Demonstration of Benefits: Testimonial videos allow customers to demonstrate how they have benefited from your product or service in real-life situations. Seeing tangible results and hearing specific examples of how your offerings have solved their problems or improved their lives makes the benefits more tangible and trustworthy.

 Consistency: Consistent positive feedback from satisfied customers, as showcased in testimonial videos, helps to reinforce your brand’s reputation and build trust over time. When potential customers see a pattern of satisfied customers, it increases their confidence in your business.

Overall, testimonial videos are an effective tool for building trust with potential customers by providing social proof, authenticity, emotional connection, relatability, demonstration of benefits, and consistency in positive feedback. By leveraging the power of testimonial videos in your marketing efforts, you can enhance brand credibility, build trust with your audience, and ultimately drive more conversions.

Yes, testimonial advertising can be highly effective for several reasons:

 Credibility: Testimonials provide social proof of your product or service’s value and effectiveness. When potential customers see real people sharing their positive experiences, it adds credibility to your advertising efforts and builds trust in your brand.

 Authenticity: Testimonials are authentic and genuine, coming directly from satisfied customers who have used your product or service. This authenticity resonates with viewers and makes your advertising more relatable and trustworthy.

 Emotional Appeal: Testimonials have the power to evoke emotion and create a strong connection with viewers. When potential customers see and hear real people expressing their gratitude and enthusiasm for your business, it can resonate deeply with them and motivate them to take action.

 Differentiation: Testimonials help to differentiate your brand from competitors by showcasing real-life examples of how your product or service has helped others solve problems or achieve their goals. This sets you apart in a crowded marketplace and highlights the unique benefits of choosing your business.

 Engagement: Testimonials are highly engaging and can capture and hold viewers’ attention more effectively than traditional advertising. Seeing and hearing real people share their experiences is more compelling and memorable than reading a standard ad copy.

 Word-of-Mouth Marketing: Testimonials serve as a form of word-of-mouth marketing, which is one of the most powerful forms of advertising. When satisfied customers share their positive experiences with others through testimonials, it can lead to increased brand awareness, referrals, and ultimately, more business.

Overall, testimonial advertising can be a highly effective way to build credibility, trust, and engagement with your audience, ultimately leading to increased conversions and business growth. However, it’s important to ensure that your testimonials are genuine, relevant, and aligned with your brand messaging to maximize their effectiveness.

The ideal length for a testimonial video can vary depending on several factors, including the complexity of the product or service being reviewed, the level of detail provided by the customer, and the preferences of your target audience. However, as a general guideline, testimonial videos should typically be kept relatively short to maintain viewer engagement and retention.

Aim for a duration of around 1 to 3 minutes for each testimonial video. This length is long enough to allow the customer to share their experience and provide meaningful insights, while still being concise and easily digestible for viewers.

Here are some additional tips to consider when determining the length of your testimonial videos:

Focus on Key Points: Encourage customers to highlight the most important aspects of their experience with your product or service. Emphasize key benefits, results, or features that are likely to resonate with your target audience.

 Edit for Clarity and Impact: Trim any unnecessary or repetitive content to keep the video focused and impactful. Edit the footage to include only the most compelling and relevant testimonial segments that effectively convey the customer’s message.

 Consider Audience Preferences: Take into account the preferences of your target audience when determining the length of your testimonial videos. Consider factors such as attention span, viewing habits, and the level of detail they are likely to find relevant and engaging.

 Test and Iterate: Experiment with different lengths and formats for your testimonial videos to see what resonates best with your audience. Monitor viewer engagement metrics, such as watch time and completion rates, to gauge the effectiveness of your videos and make adjustments as needed.

Ultimately, the goal of a testimonial video is to provide valuable insights and build credibility with potential customers. By keeping your videos concise, focused, and engaging, you can effectively convey the positive experiences of satisfied customers and encourage others to take action.

Specific statistics solely dedicated to client video testimonials may not be readily available, as they are often grouped with broader video marketing statistics. However, here are some relevant statistics related to the effectiveness of video testimonials and their impact on consumers:

 Increased Conversions: Video testimonials have been shown to increase conversion rates. According to a report by Reevoo, customers are 64% more likely to buy a product after watching a video about it.

 Enhanced Trust and Credibility: Testimonial videos are highly effective at building trust with potential customers. According to a survey by BrightLocal, 72% of consumers say positive reviews and testimonials make them trust a business more.

 Improved Engagement: Video content, including testimonials, tends to generate higher levels of engagement compared to text or image-based content. According to a study by Animoto, 4 times as many consumers would prefer to watch a video about a product than read about it.

 Greater Emotional Impact: Testimonial videos have the power to evoke emotions and create a strong emotional connection with viewers. According to Wistia, people spend on average 2.6 times more time on pages with video than without.

 Positive Influence on Purchase Decisions: Testimonial videos can significantly influence purchasing decisions. According to HubSpot, 72% of customers would rather learn about a product or service through video.

 Increased Shareability: Video content, including testimonials, is highly shareable. According to a survey by Wyzowl, 88% of video marketers report that video gives them a positive ROI, and 87% say video has increased traffic to their website.

These statistics underscore the importance and effectiveness of client video testimonials in marketing strategies. They demonstrate the significant impact that testimonial videos can have on consumer behavior, including increased conversions, enhanced trust and credibility, improved engagement, and positive influence on purchase decisions.

Here are the steps involved in creating a great testimonial video:

Identify Your Goal: Determine the objective of your testimonial video. Are you aiming to build trust, showcase product benefits, or generate leads? Clarifying your goal will guide the rest of the process.

 Select the Right Participants: Choose satisfied customers or clients who can provide authentic and compelling testimonials. Look for individuals who are articulate, enthusiastic, and representative of your target audience.

 Prepare Questions: Develop a list of open-ended questions that will elicit detailed and insightful responses from participants. Encourage them to share specific examples and experiences related to your product or service.

 Schedule Interviews: Arrange convenient times for filming interviews with selected participants. Ensure that the filming location is quiet, well-lit, and free from distractions to facilitate clear communication.

 Film Interviews: Conduct interviews with participants, asking them the prepared questions. Use professional-grade equipment to capture high-quality audio and video footage. Encourage natural conversation and genuine responses.

 Capture B-roll Footage: Supplement the interview footage with relevant B-roll footage to visually illustrate key points and add interest to the video. This may include shots of your product in use, your team in action, or satisfied customers interacting with your brand.

 Edit the Video: Edit the raw footage to create a polished testimonial video. Trim unnecessary footage, arrange clips for storytelling flow, and enhance audio and visual quality as needed. Incorporate graphics, text overlays, and music to enhance engagement.

 Add Testimonial Captions: Include captions or subtitles in the video to make it accessible to viewers who may be watching without sound. This ensures that everyone can fully engage with the testimonial content.

 Review and Approval: Share the draft of the testimonial video with participants for their review and approval. Incorporate any feedback or revisions to ensure that the final video accurately reflects their experiences and sentiments.

 Publish and Promote: Once finalized, publish the testimonial video on your website, social media channels, and other relevant platforms. Use targeted advertising to reach your desired audience and amplify the impact of your testimonials.

 Measure and Analyze: Monitor the performance of your testimonial video by tracking metrics such as views, engagement, and conversions. Use this data to assess the effectiveness of your video and inform future marketing efforts.

By following these steps, you can create a compelling testimonial video that effectively communicates the value of your product or service and resonates with your target audience.

The cost of producing a testimonial video can vary widely depending on several factors, including:

Length of the Video: Longer videos typically require more time and resources to produce, which can increase the overall cost.

 Complexity of Production: The complexity of the video production process, including factors such as scripting, filming locations, equipment requirements, and editing complexity, can all impact the cost.

 Number of Testimonials: The number of testimonials to be included in the video will affect the overall cost, as each testimonial may require separate filming sessions and editing.

 Professionalism of Production: The level of professionalism and quality expected for the video production can influence the cost. High-quality production values, including professional camera work, lighting, sound, and editing, will typically result in higher costs.

 Additional Elements: Additional elements such as graphics, animations, music, voiceover narration, and on-screen text can also impact the cost of the video.

 Location and Travel Expenses: If filming needs to take place at multiple locations or requires travel expenses for crew members, actors, or participants, these additional costs will need to be factored in.

 Post-Production Editing: The amount of time and effort required for post-production editing, including color correction, audio enhancement, and adding visual effects, will influence the overall cost.

On average, a professionally produced testimonial video can range anywhere from a few thousand dollars to several thousand dollars, with costs potentially increasing for more elaborate productions or higher-quality output. It’s essential to work closely with a video production company to discuss your specific requirements and budget constraints to determine the most suitable approach for creating your testimonial video.

Having a profile video is important for several reasons:

Personal Connection: A profile video allows you to introduce yourself or your business in a more personal and engaging way. It provides an opportunity to showcase your personality, passion, and authenticity, helping you establish a stronger connection with your audience.

Visual Impact: Video content is highly engaging and memorable compared to text or images alone. A profile video captures attention more effectively and leaves a lasting impression on viewers, making it an effective tool for attracting and retaining audience interest.

Storytelling: Profile videos provide a platform to tell your story effectively. Whether it’s sharing your journey, highlighting your values, or showcasing your expertise, video allows you to communicate your message in a compelling and emotive manner.

Building Trust: Seeing and hearing someone or a business in a video builds trust and credibility. It humanizes your brand and allows viewers to see the faces behind the name, fostering trust and rapport.

Versatility: Profile videos can be used across various platforms and channels, including social media, websites, email signatures, and professional networking platforms. They serve as a versatile marketing tool that can be repurposed and shared to reach a wider audience.

Differentiation: In a crowded digital landscape, a profile video sets you apart from the competition. It showcases your uniqueness, expertise, and value proposition, helping you stand out and attract attention in a competitive market.

Overall, having a profile video is essential for building connections, conveying your message effectively, and making a memorable impact on your audience.

A corporate video is important for several reasons:

Brand Storytelling: Corporate videos provide an opportunity to tell your brand’s story in a compelling and engaging way. They allow you to showcase your company’s values, mission, and culture, helping to create an emotional connection with your audience.

Enhanced Communication: Video is a powerful medium for communication. Corporate videos can convey complex information, messages, and concepts more effectively than text or images alone. They provide a dynamic and engaging platform to deliver key messages to employees, customers, investors, and other stakeholders.

Increased Engagement: Video content is highly engaging and has the potential to capture and retain audience attention more effectively than other forms of content. Corporate videos can be used to educate, entertain, and inspire your audience, leading to increased engagement and interaction with your brand.

Brand Awareness: Corporate videos can help increase brand awareness and visibility. By showcasing your products, services, and company culture, you can attract new customers, clients, and partners, and strengthen relationships with existing ones.

Professionalism and Credibility: Well-produced corporate videos convey professionalism and credibility. They demonstrate that your company is committed to quality and excellence in everything it does, which can enhance trust and confidence among your audience.

Versatility: Corporate videos can be used across various platforms and channels, including websites, social media, email marketing, presentations, trade shows, and more. They serve as a versatile marketing tool that can be repurposed and shared to reach a wider audience.

Overall, corporate videos are essential for building brand awareness, engaging your audience, communicating key messages effectively, and enhancing your company’s reputation and credibility in the marketplace.

Travel and tourism videos are important for towns and cities for several reasons:

Destination Promotion: Travel and tourism videos showcase the attractions, landmarks, and experiences that a city has to offer. They serve as a visual representation of the destination, enticing potential visitors to explore and experience the city for themselves.

Audience Engagement: Videos are highly engaging and can capture the attention of potential travelers more effectively than text or images alone. Travel and tourism videos allow cities to showcase their unique culture, history, and lifestyle in a compelling and memorable way, encouraging viewers to learn more and plan a visit.

Brand Building: Travel and tourism videos contribute to building the city’s brand and identity. They highlight the city’s unique selling points and differentiate it from other destinations, helping to position it as a desirable place to visit for leisure, business, or both.

Visitor Experience: Videos provide potential visitors with a preview of what to expect during their visit to the city. They can showcase popular attractions, activities, events, and dining options, helping travelers plan their itinerary and make the most of their time in the city.

Economic Impact: Travel and tourism videos can have a positive economic impact on cities by attracting visitors, generating tourism revenue, and supporting local businesses. They play a vital role in promoting tourism infrastructure, hospitality services, and recreational activities, contributing to the city’s overall economic growth and development.

Community Pride: Travel and tourism videos not only attract external visitors but also instill a sense of pride and belonging among local residents. By showcasing the city’s cultural heritage, natural beauty, and community spirit, these videos foster a sense of appreciation for the city among its residents and encourage them to share their hometown with others.

Overall, travel and tourism videos are essential marketing tools for cities to attract visitors, promote economic development, and enhance the overall quality of life for residents. They play a crucial role in shaping perceptions, driving tourism growth, and showcasing the best that a city has to offer to the world.

All final videos are delivered in HD .mp4 format. This is a standard file format excepted my most social media platforms such as YouTube and Vimeo. If you require a different file format, please let us know before we begin production.

The time it takes to produce a video can vary widely depending on various factors, including the length and complexity of the video, the quality of production desired, the availability of resources, and the efficiency of the production process. Here’s a general breakdown of the typical timeline for video production:

Pre-Production (1-4 weeks):

• Planning and Scripting: This stage involves conceptualizing the video, developing the script or storyboard, and planning the logistics of the production.

• Preparing Resources: This includes securing filming locations, props, equipment, talent, and any necessary permits or permissions.

Production (1 day to several weeks):

• Filming: The actual filming process can take anywhere from a single day for simple videos to several weeks for more complex productions with multiple scenes, locations, or actors.

Post-Production (1-4 weeks):

• Editing: This stage involves selecting the best footage, arranging clips, adding transitions, effects, and graphics, and enhancing audio and visuals for a polished final product.
• Revisions and Feedback: After the initial edit, there may be several rounds of revisions based on feedback from stakeholders to ensure the video meets their expectations.

Finalization and Delivery (1-2 weeks):

• Exporting and Rendering: Once the final edit is approved, the video is rendered into its final format for distribution.
• Delivery: The completed video is delivered to the client or uploaded to the desired platforms for distribution, such as websites, social media, or streaming services.

Overall, the production timeline for a video can range from a few days to several weeks or even months, depending on the specific requirements and complexity of the project. It’s essential to work closely with the video production team to establish clear timelines and expectations to ensure the project stays on track and meets deadlines.

Depending on the type of video you require, we can include voice over. Our non-union voice over pricing is simple and fair. We price each voice recording based on the word count of your script, not by studio time or recording length. We have a roster of voice talents to choose from in different languages.

You can find the perfect voice for your video project via our other company site at voiceit.ca. Use the Voice Search to choose the language and gender you’d prefer for your video.

Like what you hear? Save the voices you love for later while you keep exploring our long list of voice talent. Simply hit the heart icon next to their name to favorite them. You can shortlist voices by removing the ones you don’t like so much at any time.

When booking voice talent, you’ll need to select at least three you’d be willing to use. We wouldn’t want you to be left disappointed if your chosen artist is unavailable for any reason. With three favorites, you’re sure to secure one.

Yes, you can provide the script. All scripts must be sent to us in Microsoft Word – MS Word format. Please provide us with written directions for us to pass onto the production team should there be any specific instructions they need to know about. This helps everyone avoid unnecessarily time-consuming and costly pre-production, production and post-production delays.

Yes, we can definitely create a script for you! Our talented copywriters and scriptwriters are here to help sell your product or service, tell your story, or craft a compelling corporate message that converts. Please contact us for pricing.

Yes! We can certainly assist with the editing of your script. 

Absolutely! We can gladly mix background music for your video. Our talented composers and engineers boast years of experience, and they are ready to create an exceptional soundtrack to bring the video project to life. Whether your production requires just one instrument, such as a piano, or an entire symphony of sounds, we will create a custom musical composition set to transform a simple video into something truly spectacular. 

Commercial Non-Broadcasting Rights give you permission to use the voice over in the video for promoting your product or service in non-paid advertising marketing channels such as on an internal company website, or on your own corporate website. With Commercial Non-Broadcasting Rights, you aren’t paying to have the voice over in your video promoted.

Full Broadcasting Rights apply to spots that you pay to have promoted. These rights give you consent to use the voice over in your video on any media of your choosing, including TV commercials, and internet adverts. Internet adverts refer to any spots that will run on websites other than your corporate site. Here, you are paying to have it promoted – such as is the case with pre-rolls prior to other content running. This could include commercials that play on YouTube or Spotify before the actual content begins. Full Broadcasting Rights are also known as full buy-outs, offering unlimited usage.

While we always strive for 100% client satisfaction, we know that things don’t always go according to plan – or your expectations. Our goal is to ensure that you’re 100% happy with your final video delivery. If you are anything but 100% happy with the result, we will make it right – no matter the reason. If it’s the fault of the team, we will correct the mistake at no additional charge. If you decide to change the direction and scope of the video after it was already approved, we can reshoot for you – although this will incur an additional fee for any pre-production, production and postproduction changes. Please contact your Account Manager and bring your concerns to their attention.

Before commencing any project, we require a 50% deposit payment upfront. The remaining 50% is due prior to the delivery of your final video file. We will provide an estimate before we begin for your approval. You are welcome to pay via company-certified cheques and e-Transfers.